![]() Up until now, I have politely gorged, “feasting style”, on buffalo mozzarella, line-caught fish, fried potato skins, sauteed silverbeet and roasted eggplant. By 1.30pm, I had interviewed two of Levi’s top brass about designing innovative sustainable products when the underlying infrastructure doesn’t even exist or isn’t up to scratch. Twelve hours earlier, I had sifted and sorted rubbish commonly found washed up on beaches. We part ways, he introducing himself further, me farewelling others. The 20-something-year-old, signed to indie-pop star Benee’s Olive label, is much cooler than I was at his age, and I make a mental note to listen to his music. The dinner caps off a 24-hour “sustainability experience” in celebration of World Environment Day a few days later.Ī few red wines have left me jovial and grateful as a young guy introduces himself as “Muroki”. For three hours, we’ve wined and dined at a private gathering at Hotel Britomart’s Kingi restaurant in downtown Auckland, hosted by trans-Tasman representatives of global denim clothing giant Levi’s and their local PR agency, Showroom 22. Journalists, lifestyle and fashion writers and people of varying influence start to leave the dinner table. Waiters are clearing up empty wine glasses and food-smudged linen napkins. Fresh from being hosted by Levi’s at a no-expenses-spared ‘sustainability experience’, Reweti Kohere scratches beneath the surface of the denim icon’s green PR blitz.
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